Product Designer

Design Process

VIDEO: MY DESIGN PROCESS (2:16)

KICKOFF. Roles & Responsibilities • Goals • Project Timeline • Open Dialogue • Creative Thinking

RESEARCH. User Personas • State of the Industry • Previous Versions • Competitive Analysis • Interrogate Data • Platform Limitations • Industry Best Practices

PLAN. Timeline • Scope Design Work • Success Metrics • Expectations for Deliverables • Define Functionality • Platform Limitations • Target Audience

CONCEPT. Whiteboard Initial Ideas • Low-Fidelity Sketches • Compositions Using Basic Shapes • Include Text and Icons • Question Assumptions • Try New Things • Challenge the Design • Explore

ITERATE. Identify Strongest Concepts • Extrapolate • Vary Detail • Rearrange Elements • Try Visual Styles • Evolve Design Over Successive Versions • Include Edge Cases • Narrow Down to Final Design • Select Final Versions

PROTOTYPE. Use Compositions to Create Tap-Through Prototype • Create Animations • Construct Interactive Prototype • Simulate Finished Product

VALIDATE. Demo with Actual Users • Include Real Data • Feedback From Stakeholders • Engineering Feasibility

HANDOFF. Spec Guide • Image Assets • Demo Video & Prototypes • Written Guidance • Establish Future Availability